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Progetto Sedia

Cliente

Progetto Sedia

Servizi

Digital Advertising, SEO, Social Media, Email Marketing

Settore

E-commerce, Furniture and Home design

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About Progetto Sedia

Progetto Sedia, a leading company in the Veneto region in the design furniture sector, stands out for the sale of tables, chairs and furnishing accessories. With over 20 years of experience, the company has successfully integrated its physical showroom with an efficient e-commerce platform, offering high-quality products that embody the style and elegance of Made in Italy design.

Progetto Sedia and SAY, together

The Strategy for Progetto Sedia

Our collaboration with Progetto Sedia began in September 2019 with a marketing mix of activities that included: ADV campaigns, SEO optimisation of the existing website, and management of the social presidia on Facebook and Instagram, aimed at increasing the visibility and performance of the e-commerce site. Over the years, the support has become increasingly strategic with the addition of new services such as email marketing, technical support, brand and site restyling, working on a new communication identity.
The synergy built over nearly 5 years has allowed us to achieve significant results in the made-in-Italy furniture retailer sector with an overall increase in sales of 119% between 2020 and 2023.

ADV, SEO, Content Creation

Websites, Graphic Design

Email Marketing, Social Media

Focus sull’ultimo anno

Activities Carried Out

In close cooperation with Progetto Sedia, SAY implemented a multi-channel digital strategy aimed at increasing both online and showroom sales.

+ 40,75 %

E-commerce turnover

Through multichannel ADV and SEO strategies, we increased the online turnover of Progetto Sedia’s E-commerce.

+ 17,53 %

In-store sales

Local campaigns carried out on multiple media, strengthened showroom sales and the brand’s territorial presence.

+ 110 %

First-page keywords

SEO optimisation increased first page keywords from 1,900 in January 2023 to over 4,000 in January 2024, resulting in increased visibility and traffic.

+ 574 %

Email marketing Users 

With email marketing, between targeted newsletters and a new Welcome Mail, we increased users by 574 % and revenue by 333 %.

In concrete:

  • Digital Advertising

    Targeted campaigns on Google Ads, Meta, Pinterest and Spotify to maximise brand visibility and attract interested customers.

  • SEO and Content Marketing

    A focus on continuously improving SEO rankings and enriching the site with quality content to attract qualified organic traffic.

  • Social Media Management

    An active and strategic presence on social networks, with a focus on community management and follower engagement, expanded with the launch on TikTok to reach a younger audience.

  • Email Marketing

    Segmented and customised email marketing campaigns with a focus on cart recovery and customer retention.

The Results of the Strategy for Progetto Sedia

Among the top 100 sites for organic visibility growth in Italy

According to the ranking of Sistrix, an authoritative SEO analysis tool, progettosedia.com is among the top 100 Italian sites with the highest growth in organic visibility on Google in 2023.

+ 173,6 %

Shop sales 2023 vs 2020

Thanks to local ADV campaigns targeting point-of-sale visits, we have supported the growth of in-store sales

+ 81,1 %

E-commerce sales 2020/2023

Through our ongoing SEO, ADV, Email and Social activities, we generated an increase in e-commerce sales.

+ 119 %

Total sales (e-commerce + shop) 2020/2023

Thanks to our mix of activities, we have contributed to the increase in value of the overall sales of Progetto Sedia

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Redesigning Comfort

We rebranded Progetto Sedia, creating a new logo and designing a modern, intuitive website. The new design, accompanied by thorough SEO optimisation, has improved the user experience and increased online visibility. This rebrand has contributed to a significant increase in sales, both through online and offline channels.

ADV Campaigns for Furniture and Design

Through a targeted digital advertising strategy, the company recorded a significant increase in traffic and sales on its website. This success has further consolidated its presence in the furniture and design market, as evidenced by a significant increase in both online visits and in-store sales.

Direct Connection

We adopted a targeted newsletter strategy for Progetto Sedia, creating engaging content and exclusive promotions for the community. Through this approach, we were able to maintain a strong connection with the brand’s customers and strengthen engagement, resulting in increased sales and loyalty.

The Experience of Chair Project

“We were looking for a web agency to help us grow and it wasn’t easy. On the contrary. With the team at SAY there was a good empathy right away, few words, a lot of seriousness and professionalism. They understood our needs, the care and serenity we want to convey to our customers, and the value of our products. SAY has made our brand and our company grow. They have become an indispensable partner and are now part of our team.”

Lorenzo Polonelli
Progetto Sedia Owner

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