Rockwool
Project
The ROCKWOOL Group, founded in 1937 as a family-owned company, is now present in over 40 countries and is a global leader in the development of sustainable stone wool products and solutions. Derived from basalt rock, this material is used in a variety of sectors, from real estate to transport, from horticulture to water resource management.
Communication strategy
To strengthen ROCKWOOL’s online presence and improve user interaction, we structured our strategy around social media activities and digital advertising campaigns. Our goal was to increase brand engagement and visibility, strategically positioning it within the competitive insulation industry.
In detail:
Social media management
Social media management on Facebook and Instagram included the creation and publication of single-image posts, carousels, stories, reels, and video graphics. We also handled daily community management activities and designed customized graphic templates.
ADV campaigns
Through targeted ads for each project, the campaigns helped drive qualified traffic to ROCKWOOL’s website, improving both engagement and conversions.
Tailored strategies for each project
For ROCKWOOL’s advertising campaigns, we implemented highly customized strategies to meet the needs of different market segments, both B2B and B2C. For example, during the Superbonus period (2021–22), we launched specific Google Ads campaigns to promote renovations. This targeted approach optimized advertising investments, ensuring that each campaign reached its specific audience, playing a decisive role in the success of our marketing strategies.
