Rome Accommodation

The aspects to take in consideration when it comes to think of the restyling of this kind of portal are multiples and regard various elements, first and foremost the institutional image of a company whose relationship with its customers is solely online. Then there’s the need for all the developed functions communicate with each other perfectly with a preexisting Customer Relationship Manager, bearing in mind the sector in which Rome Accommodation works; hotel accommodation and all that there’s to manage in addition regarding the user experience and the offer presentation. Lastly, the entire structure must be SEO-optimised, considering the high level of competition, positioning wise, in this sector.

The user experience together with the customer journey work to overcome all the issues related to booking abandonment, the complexity of the steps to take and the time process

Thanks to our experience in the sector, each page has been designed and created specifically to perform a specific function with precise objectives, while the various graphic designs have been created to provide the user with a consistent image throughout all stages of navigation, from purely informative to booking.

Each interface has been developed to ensure an optimal user experience on any type of device and browser, with particular attention to mobile device traffic.

The system developed for Rome Accommodation is able to interface with the APIs of the existing management system to return results on the availability of various accommodations on the one hand, and on the other hand to communicate with the online booking engine BOOKING.COM and update the booking database in real time. In addition, financial transactions are managed using certified protocols and a booking support application connects each user with an operator.