Südtirol Dolomiti Superbike

Südtirol Dolomiti Superbike is the most spectacular mountain bike competition in Europe: an event that brings together 4,500 participants, including professional riders and amateur cyclists, along with over 10,000 people between spectators, enthusiasts, and volunteers. Since 1995, the race has taken place in the heart of the Dolomites, along a route recognized as one of the most scenic in the world.

Social media management involves a year-round strategy. In the months leading up to the race, we developed a teaser communication campaign with a dual objective: to promote the event and registrations, and to enhance the visibility of the event’s sponsors. During the event, the main focus was live coverage through photos, interviews, and exclusive content that engaged participants. In the months following the race, social media activities helped tell the story and legacy of the event while driving registrations for the following edition. Communication was delivered in three languages: Italian, English, and German.

Coordinated image management through the design of digital promotional materials and social media graphics in line with the look and feel and values of the event. To mark the thirtieth anniversary, a bespoke communication concept was developed and rolled out across all channels and tools to highlight the occasion and promote the event.

Photos, videos, and graphic materials: creative content production is the foundation of our work to communicate the unique traits of Südtirol Dolomiti Superbike, highlighting curious anecdotes and showcasing all the key figures of this legendary event.