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Torrefazione Dubbini
Client
Torrefazione Dubbini
Sector
The project
Torrefazione Dubbini is a brand of Caffè Diemme from Padua and is specialized in products for bakeries with a bar inside . It offers the only coffee brew selected and roasted especially for bakers who own an artisanal workshop
The strategy for Torrefazione Dubbini
Together with Torrefazione Dubbini we enforced the brand positioning, in relation to a niche B2B target and to a unique product, with a creative concept to decline in different formats for ADV. The shared objective: promote Torrefazione Dubbini through brand awareness campaigns. Discover the services that our marketing agency offers to businesses in Padua (and beyond).
+
111
%
of brand researches
After activating the video campaigns, Torrefazione Dubbini was researched more on search engines.
+
37,5
%
of organic searches
An increase recorded on the website in September and October 2021 compared to June and July of the same year.
+
39
%
Views of the advert on Facebook
A high percentage of social media users watched the entire video, from start to finish.
There’s coffee and only one is dedicated to you
The campaign concept aims at telling the authenticity and the brand’s offer exclusivity through an impossible comparison: between a coffee made with a generic brew and one made with Torrefazione Dubbini’s one. When you get to know the best, everything else becomes invisible to your eyes.
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