Unipiazza

SAY was tasked with the conception and production of an advertising video spot aimed at potential Unipiazza clients in various commercial sectors, summarizing the services offered. The agency handled all phases of video content design, initially working on writing the creative concept, developing the screenplay and detailed graphic storyboard, and the creative writing of the spot’s texts. The team then coordinated the selection of locations, casting of actors and logistics of filming, directly managing the setups and technicians involved (sound engineers, stylists and assistants) on set. After filming, the agency worked on video editing with related graphic animations, color correction, musical integrations and voice-over, to provide the client with complete and ready-to-use multimedia content, in the different cuts and formats required for digital sharing.