Vetagro

For over 40 years, Vetargo has been developing targeted feed additive solutions for poultry, pigs and ruminants through scientific research, technological development, innovative formulation and attention to quality, in line with the needs of the modern feed industry. A pioneer in microencapsulation since 1982, today the company designs all its products to maximise the health and efficiency of animal feed, while respecting environmental protection and consumer safety.

SAY was commissioned to revamp the Vetagro logo, updating the historic brand with a touch of modernity thanks to the proposal of a new font and new shades for the institutional colour palette, and softening the triangular style of the pictogram to make it more legible.

To strengthen the corporate identity and standardise the company’s image, SAY designed a geometric and linear graphic element based on the letter “V” of the name Vetagro, which was then used both individually and in a textured version on all new materials created to support communication: business cards, letterhead, document folders, signs, brochures and flyers. For the different lines of the brand (Ruminants, Poultry, Pigs, Aquaculture and Pets), specific iconography was designed to strategically match a colour and shape to each group of solutions and individual products.

SAY studies new communication strategies for the company’s social media channels in order to share content that conveys expertise, quality and safety to the target audience. The team manages the Facebook and Instagram channels, working on the editorial plan, visually revised with the new graphic concept, and community management.

The agency worked on creating advertising campaigns to promote the brand’s solutions and products in scientific journals and trade fairs.

Vetagro’s new corporate website has been redesigned with a clean, modern look, designed to clearly and effectively communicate the wide range of products and scientific solutions offered. The structure, user interface and site tree have been developed intuitively to facilitate user navigation, even from mobile devices, and the content is available in ten languages (Italian, English, French, Spanish, Portuguese, German, Russian, Turkish, Hungarian and Chinese) to cater to the brand’s international audience.