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Web Analytics

Web analytics
We translate data into insights.

At SAY, we use web analytics to transform data into valuable insights to help your business grow. We develop new skills by investing time and resources, so that numbers become an ever-increasing source of information.

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There is no digital marketing strategy without web analytics: every action generates data. This data is an asset that must be collected, measured, analysed and monitored in order to define the objectives of your channels, both digital and non-digital, and to constantly improve the user experience.

Quality and precision for measuring digital strategies

Digital analytics is essential for any business that communicates with its target audience via the web, through its website, social media channels, online advertising campaigns, e-commerce platform, newsletters and so on.

 

Data never lies and is your best ally for growing your business. It allows you to improve your weaknesses, enhance your strengths and optimise performance, but without professional digital analysis, which selects the most significant data based on your objectives, the numbers remain meaningless.

 

SAY’s data analysis specialists interpret them using dedicated tools and prepare clear reports to make even the most complex analyses accessible in a simple and immediate way.

Configuring GA4 and Tag Manager is only the first step

We use tools such as Google Tag Manager, Google Analytics 4 and Hotjar: we structure a comprehensive basis for collecting data, identify the most useful data to analyse and interpret it critically to transform it into strategy.

 

At SAY, we work with you to define your website’s objectives and establish measurable and meaningful KPIs (Key Performance Indicators) for your business: for example, contact requests, conversions and visits. We work in synergy with the Content, ADV and Social departments to monitor the performance of channels and campaigns.

 

Thanks to data visualisation, we enter the data into shared dashboards, such as Google Looker Studio, and extract the most useful insights to achieve the set goals.

Why invest in web analytics?

  • Objectively measure the effectiveness of your online presence or e-commerce

  • Understand your target audience’s behaviour and gather information to optimise campaigns and improve usability.

  • Gather useful insights to increase the visibility of your web channels and conversion rate.

  • Optimise activities, resources and budgets to achieve concrete results and set objectives

Why choose a web analysis service with SAY?

  • Definition of KPIs and objectives

    We work with the client to identify meaningful KPIs and measurable objectives aligned with the business strategy.

  • Advanced Google Analytics configuration

    We set up Google Analytics and advanced e-commerce to monitor user behaviour in detail.

  • Advanced event tracking with Google Tag Manager

    We use Google Tag Manager to configure advanced events and track relevant actions on the site, without the need for continuous code changes.

  • Data analysis and strategic insights

    We analyze the data collected to transform it into strategic insights and concrete actions. This approach allows us to optimize ongoing campaigns and propose strategies based on real, up-to-date data.

  • Report-based strategic support

    We provide timely and detailed reports to support every strategic decision of the client.

Tell us your goal, and it will become our project.

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