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Viking
Project
Viking is a leading telecommunications brand in Italy, with a focus on point-to-point connections, fibre optics, wireless solutions and satellite technology. Recognised for the excellence and reliability of its solutions, Viking caters exclusively to companies, operating in the B2B market. It constantly strives for innovation and customer satisfaction.
The strategy for Viking
In close cooperation with Viking, we implemented an integrated strategy to strengthen the brand in the telecommunications sector, aiming at increasing brand awareness and gathering qualified contacts in Italy.
+
25
%
increase in visits from organic channels
Through careful SEO and content review, we significantly improved Viking’s online visibility, attracting more visitors interested in its services.
+
3
millions
of impressions on social
Through strategic management of social channels and targeted campaigns, we expanded the brand’s visibility, increasing brand awareness among the target audience.
+
155
%
Of keywords on the first page
Through our strategy and content optimisation, we doubled the visible keywords for Viking from 90 to 230 on the first page in just a few months.
+
1,4
K
total followers on Facebook and Instagram
Thanks to the constant creation of content in line with the brand’s core business, we consolidated its online presence and strengthened the link with the target audience.
Reel to create authentic connections
With the support of the graphics department, we produced a series of video reels on Instagram that have garnered over 25,000 ThruPlayAction to date, contributing significantly to boosting Viking’s brand engagement and visibility.
Production of targeted content
Review of services pages
Through the revision of the services pages, we optimised the content to make it more appealing for search engines and more understandable for users with different levels of technical expertise.
Targeted Engagement
We launched several social media campaigns and online promotions to actively engage Viking’s audience, generating interest and stimulating action.
Campaigns included:
Fan acquisition – To intercept new users on Facebook and create customised audiences.
Sponsored posts – To promote content on social media through sponsored posts.
Site traffic – To direct interested users to the Viking website.
Profile visits – To intercept users on Instagram and lead them to visit the company profile.
Coverage campaign – To reach those who might remember the ads, with the goal of increasing brand awareness.
Our experience with Viking
“Working with SAY has brought a significant increase in traffic to our website and growing engagement on our Instagram and Facebook channels. The presence of a dedicated team, specifically structured according to the skills needed for our project, makes processes more efficient and optimises results. I am truly satisfied with this partnership and the successes we have achieved together”
Caterina Giuliani
Marketing Assistant
Contact us
Contact us to collaborate together and create successful projects.