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Sky Advertising Management

Sky advertising

for omnichannel

brand awareness

Is your goal to make your brand known to an interested audience? We can achieve it together with a Sky advertisingstrategy: thanks to the Sky Advertising Manager platform it’s possible to plan your campaigns online across the different media of the network, for example radio, TV and digital video.

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Sky advertising:

how does it work?

There are tens of millions of unique users per month who consume Sky network content and you can reach them with any budget, thanks to the Sky Advertising Manager platform.

 

The Sky network offers different advertising modes to choose from, for example digital video, mobile hyperlocal, display banners and addressable TV. The system allows you to plan campaigns online and select: the type of ad, to whom, on which channel and in which time slot to show it.

 

At SAY we structure omnichannel brand awareness strategies and work together with you in every phase: from media planning, to campaign creativity, to monitoring advertising performance.

 

We plan campaigns together in the most suitable way for your business: we monitor the most important KPIs, for example clicks and impressions, through the Sky Advertising Manager tool and we can also include third-party tracking through Ad Server Management.

What are the advertising formats that Sky makes available?

  • Digital video in spot format

    Brief, incisive, effective. Digital videos precede, without the “skip” option, the viewing of the main content selected by a user.

     

    You can segment the audience based on your communication objectives and monitor the viewability and completion rate of your campaign.

  • Mobile hyperlocal, when banners hit the target

    Geolocalized, mobile friendly and viewable, not only on Sky network apps, but also on Google and Facebook, only when a potential target person is in the vicinity of your store.

     

    Mobile hyperlocal banners reach a targeted and circumscribed audience and are a valid support for your conversion objectives. They are ideal for drive to store campaigns.

  • Display banners also on the Fluid network

    Available in different formats, geolocalizable and visible on Sky websites and on 350+ other affiliates.

     

    Display banners offer you countless customization possibilities, to give character to your campaign and make it recognizable.

  • Addressable TV, dire tutto in 20 secondi

    Interactive, available in 4 formats and not skippable. The “lanners” appear during a TV program, without disturbing the viewing.

     

    You can choose what time to insert them, based on the audience’s listening and attention peaks.

Why advertise on Sky?

  • Possibility to create different campaigns from a single platform.

  • Reaching an audience of subscribers, already segmented based on interests.

  • The ideal channel to create effective brand awareness.

Why choose SAY for advertising on Sky?

  • Quick and convenient negotiations

    We reduce negotiation times for purchasing advertising space and optimize costs thanks to reservation auctions.

  • Optimized budget for concrete results

    We make your budget work by focusing on effective and results-oriented strategies.

  • Planning and constant monitoring

    We plan and monitor your campaigns carefully, providing periodic reports to evaluate performance.

Tell us your goal, and it will become our project.

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