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Radio Spot Planning

your brand On Air

Radio advertising

Thanks to radio advertising, your brand name can reach the ears of countless potential customers throughout Italy.

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“I heard it on the radio”, have you ever heard this phrase? Radio is a very widespread mass medium, with a loyal audience and the power to keep the memory of listening imprinted in people.

 

At SAY we handle radio spot production in all phases and with an omnichannel approach: from creativity to media planning, to complementary advertising strategies.

Analisi del target e media planning

Radio spot production

First we establish together the objective of radio advertising: is it brand awareness, or promotion of a service or product?

 

Then we analyze the target audience, determine frequency and coverage, national, regional or even at municipal level, to make the spot truly effective. At this point we identify the broadcaster (public or private), the time slots and the most suitable programs to launch your message, with a strong and clear voice!

 

We also handle all phases of radio spot production: depending on the message to be communicated, we create the concept, select who will do the voice-over and perfect every second of the recording before broadcasting it.

 

Once On Air, your radio advertising will reach the ears of thousands of people at the same moment.

Offline e online insieme per i tuoi obiettivi

Radio campaigns and digital ADV

The effectiveness of a radio spot is also measured by the results of complementary strategies from your digital channels. For example, it’s possible to use the same radio spot script on Spotify, or edit it on a visual video for a YouTube ad.

 

Combining radio advertising with online ADV is a successful strategy because it allows you to:

  • Expand the target, also reaching younger demographics and multiplying the echo of brand awareness
  • Increase direct conversions, for example through a form
  • Bring more users to your website or more people to your store
  • Collect more contacts, for example through a dedicated landing page.

 

Thanks to our services dedicated to omnichannel approach, we can find together the strategy most in line with your needs.

Why advertise on radio?

  • You reach a targeted audience with the coverage of mass media.

  • You position your brand and increase your brand awareness.

  • You drive traffic to your website and customers to your store.

Why choose SAY for creating your radio spot?

  • Brand awareness analysis

    We conduct qualitative and quantitative surveys before and after radio campaigns, to evaluate the reach of your brand awareness in people’s memory.

  • Complete production management

    We coordinate all activities and figures involved in the process of creating and producing a spot, from concept to final recording.

  • Audience ratings analysis

    We study the audience ratings provided by broadcasters, which also include streaming channels of web radio and radio TV channels.

  • Integrated omnichannel strategies

    We structure omnichannel strategies to grow your business in a coordinated way across multiple channels.

Tell us your goal, and it will become our project.

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