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AW LAB

Client

AW LAB

Services

Brand identity, Communication concepts, Copywriting, SEO,GEO

Industries

E-commerce, Fashion/Beauty

About AW LAB

AW LAB, part of the Bata Group, is a Padua-based brand retailer of sportswear for men and women, especially designer shoes. The company has developed its own private label, Here, which was launched with an e-commerce platform offering shipping in Italy and abroad. AW LAB approached us for SEO support in fashion communication.

AW LAB and SAY, together

The strategy for AW LAB

Together with AW LAB, we defined the Content Strategy for the SEO positioning of Here’s e-commerce: we wrote the content, optimised the pages and edited the style of the texts, to give Here a recognisable personality aligned with that of AW LAB.

SEO, SEO Internazionale,
SEO Ecommerce

Copywriting

Brand identity

In Practice:

  • Study of the brand manual

    We analysed the brand manual to set a style and tone of voice (TOV) in line with the brand personality and visual identity.

  • Content writing

    The Content Specialist team wrote the texts for the e-commerce categories with an SEO perspective, with special attention to the style.

The results of the strategy for AW LAB
1050

SEO-oriented texts

We wrote more than 1000 texts for category and product pages, in line with the brand personality and tone of voice.

+ 50

optimised meta tags

We wrote and dynamically optimised descriptions for category and product pages, with the aim of improving search engines indexing.

1 Team

dedicated content writing team

The team that worked on the project for AW LAB created a flexible and effective system for content delivery, review and organisation of content.

Contact us

Get in touch with us to collaborate and create successful projects together.

Let’s collaborate