Bata

The social media management activity focused on promoting brand awareness and the Italian Bata collection, featuring footwear for men, women and children, as well as accessories and much more. The collaboration involves developing the editorial plan with this approach, aligning it with Bata the Brand’s international strategy while adapting it to the Italian market. This strategy is tailored specifically to localise communication effectively. Copywriting, strategic planning and media strategy are among the activities managed by the SAY team on Bata’s social channels (Facebook, Instagram, LinkedIn, YouTube).

In an era where brand image promotion, product visibility and online shopping have become an integral part of social media strategy, it would be unthinkable not to include Instagram, one of the fastest-growing social platforms. To further promote the channel’s brand awareness and give visibility to the Bata’s products, SAY collaborates on the coordination of digital PR, which includes the management of ad hoc activities carried out together with a team of influencers and fashion bloggers.

Contemporary, light-hearted, and at times sarcastic: the Bata blog was launched by the brand to further boost and enhance the quality of its online communication channels. For this reason, SAY continues to coordinate the blog’s management by curating topic proposals and providing insights on content scheduling to stay up to date with the ever-evolving fashion world.

Photos, videos and graphic material: coordination with industry experts in the production of creative content is at the core of our work to effectively communicate the distinctive features of Bata Italy, enhancing the value of all the items in the current collection.