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B&B Italia
About B&B Italia
B&B Italia is a brand from Lombardy that has been designing and producing Made in Italy design furniture since the late 1960s. The company collaborates with leading international designers and has two foreign branches, in New York and Hong Kong.
B&B Italia and SAY, together
The strategy for B&B Italia
Together with B&B Italia, managed by our Milan agency, we developed an SEO strategy to make the brand’s website competitive on search engines, both nationally and internationally. The shared objective: to position B&B Italia for both branded keywords and generic keywords in the world of design furniture.
+
32
%
of revenue
Optimisation of content and keywords increased the website’s visibility on search engines, generating more qualified organic traffic inclined to purchase.
+
52
%
of organic engagement rate
Improved SEO strategies, combined with more targeted and relevant content, attracted interested audience, significantly increasing interaction with the site.
+
33
%
of new sessions from organic
The largest source of traffic comes from ranking for non-branded queries, thanks to onsite SEO optimisation focused on the most strategic topics.
+
15
%
of users in organic
Thanks to improved quality content, more people found the website through organic search, consolidating the steady growth of the audience from search engines.
Continuous monitoring
We constantly monitor the website’s performance in relation to the main shared KPIs. We evaluate ongoing interventions both in the text content and in the codes of individual pages, to make them more informative and technically efficient.
Contact Us
Get in touch with us to collaborate and create successful projects together.