Beretta

A company of the calibre of Fabbrica d’Armi Pietro Beretta, with almost five hundred years of history, built its identity on well-established, historical values. These values accompany some of the world’s top shooting athletes, to whom Beretta supplies top quality rifles and dedicated technical support of the highest level.
Press office activity, specific to the sporting side, has always been implemented on site, following the international calendar of the discipline and other high-profile competitions live.

Alongside the press office activities, a photographic archive has been created, documenting Beretta athletes involved in all international competitions and selected national competitions. The database made available to the company is private, searchable by event or keyword, and allows each photo to be downloaded in different resolutions.

The company’s press office covered the entire international clay shooting competition calendar, producing both a pre-event and a post-event press release for each competition. Written in both Italian and English, these releases focused on the results and successes of the athletes sponsored by Beretta, and were accompanied by on-site photos and statements.

A comprehensive planning process, with video materials collected throughout the year, led to the production of various videos: dedicated profiles, motivational or celebratory videos. Designed and developed in constant collaboration with the company, these materials were produced by a team of highly specialised cameramen and editors.

For the Beretta stand, set up at the HIT Show in Vicenza, a 360° video was designed and produced, giving visitors the opportunity to wear on the special visor and immerse themselves in the simulation of an Olympic Trap competition at the Lonato (BS) competition area. The video was filmed using specific equipment and featured several Beretta athletes.