Despar
Aspiag Service – Despar Nordest
About Aspiag Service
Aspiag Service operates in the Modern Organised Distribution sector, selling wholesale and retail of food and non-food products. It has stores and shopping centres in Veneto, Emilia Romagna, Friuli Venezia Giulia and Trentino-Alto Adige, structured under 3 brands – Despar, Eurospar and Interspar – according to size and range of products offered.
The Strategy for Aspiag Service – Despar Nordest
Together with Aspiag Service, we worked to understand how users interact with the despar.it website and how organic search contributes to achieving their objectives. To do this, we optimised the platform on-site (through changes to meta-tags) and collected some user engagement data.
The Results of the Strategy for Aspiag Service – Despar Nordest
*All data refers to the period from January 2021 to March 2021.
of digital flyer views.
The organic channel is the one that leads more users to download or view Despar’s flyer with the latest offers.
of downloads of the app.
From organic research: Despar Tribù is an app dedicated to loyal customers, useful for collecting points, receiving promotions and getting discounts.
of job applications.
Thanks to SEO optimisations, organic search generated attraction for open positions, to which one can apply quickly and easily.
The “Goodness” of URLs
Since we implemented the Core Web Vitals optimisations, we have seen an increase in URLs considered “good” for Google Search Console parameters. The total number of impressions for URLs offering a positive on-page experience has also increased.
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