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Core Web Vitals optimization

We improve your website’s user experience

To succeed in your online business, communicating well is not enough. Your content must be supported by a useful and usable website that offers a pleasant, smooth and secure browsing experience: in a word, positive. To establish an experience standard, Google launched the Core Web Vitals (CWV), defining new parameters and tools to measure user experience in the field and in the laboratory.

Starting from July 2021, these signals have been integrated into the ranking algorithm: having a good experience score, therefore, is not only important for users but also for search engines. SAY’s SEO department is ready to help you develop the best optimization strategy for Core Web Vitals, Page Experience and, in general, for your website’s performance.

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What are Core Web Vitals and why are they important

Google constantly monitors the quality of all pages on the web. To do this, it uses a series of standard parameters to evaluate the browsing experience from the perspective of speed, response time and website layout stability. Among these, 3 fundamental parameters are defined as Core Web Vitals.

The three fundamental signals to optimize and monitor

Largest Contentful Paint (LCP), which indicates the rendering time of the element that occupies the most space on the screen; measures the loading performance of the page;
Interaction to Next Paint (INP): replacing the historical First Input Delay (FID), measures the interaction latencyof users with a web page, evaluating the time between a user interaction (such as clicks, taps or key presses) and the moment when the browser renders the next visual response, to ensure responsiveness;
Cumulative Layout Shift (CLS), which indicates all the layout changes or elements within a page that occur during display, to ensure visual stability.

Users expect fast websites, with all information at the click of a button and easy to navigate.

Optimizing CWV is the starting point for:

Making the browsing experience of your pages more pleasant
Working on CRO (conversion rate optimization)
Improving the positioning of your website on search engines.

If these indicators don’t reach optimal levels, your website might not achieve the expected results and be less visible to users who search on Google, especially if competitors have already optimized them. There are cases where the site is actually fast in terms of loading, but suffers in terms of interactivity, or generates confusion and frustration in users during navigation.

In addition to the three signals mentioned above, there are additional ones that, when considered at an aggregate level across mobile and desktop devices, can make the difference (TBT, FCP, SI, TTI, etc.). It’s important to monitor them over time and stay updated with the news that Google regularly announces.

I Core Web Vitals di Google

Analysis tools

Do people who visit your website navigate easily? Are the available contents designed to interact with users effectively? To answer these questions it’s important to know your business and analyze your website’s User Experience.

To do this, we use various analysis tools:

Google PageSpeed Insights and Chrome DevTools, for a preliminary analysis of critical issues
Search Console, to monitor over time the pages that satisfy the signals and deliver a good Page Experience
Looker Studio, through personalized dashboards to further detail each signal, analyzing real user data.

SAY’s Digital Analytics department ensures that all analysis and monitoring tools are set up correctly from the beginning of the project.

At the end of the analysis, we create a detailed technical document of corrective interventions, assigning a priority to each of them, to clarify the main intervention areas on which it’s appropriate to focus. We don’t just look at your site’s performance, but seek the best possible browsing experience for people.

Why should you optimize your website’s Core Web Vitals?

Improves the browsing experience within your website
Increases visibility on search engines
Increases the quantity and quality of conversions

Why should you trust us?

We analyze

your users, the most visited pages and the pages flagged by Search Console with known issues
We help you

design web pages in a way that makes them web vitals-ready, across all Customer Journey touchpoints
We analyze

the issues related to the experience on your website, providing you with precise and practical solutions