GDPR

In the context of Digital Analytics, maintaining compliance means choosing the right tools and implementing them correctly, ensuring that you have the right legal basis for recording, storing and using user data.

SAY can be at your side as a technical partner to help you:

• Choose the right measurement system for your marketing – based on your needs and budget, we will help you select the most suitable analytics platform, such as Google Analytics 4 or Matomo, recommending the most appropriate platforms and configurations to comply with European laws, such as the GDPR.
• Manage your users’ consent – we implement programmatic consent solutions, which allow you to obtain user consent in a clear and transparent manner, in line with current regulations.

We help you generate part of the legal documentation, such as the privacy policy and cookie policy, through our partner Iubenda, and implement the features required by law, such as the cookie banner.

Non-compliance with European regulations, such as the GDPR, can result in heavy financial penalties and damage to the company’s reputation. Therefore, companies engaged in digital marketing must integrate data protection activities into their Digital Analytics strategy.

Due to the complexity of the subject matter, this area requires a combination of technical and legal expertise. At SAY, we rely on dedicated external firms to ensure our clients receive the right level of professionalism in these areas.