Are you looking for a partner to improve your e-commerce performance?
Minirate.ch
Client
Technocell AG
Services
Industries
About Minirate
Minirate.ch, from Technocell AG, emerges in the Swiss e-commerce market for its offer of high-quality technology products with the possibility of purchasing in installments. The zero interest financing plan for up to 24 months makes the purchase of advanced devices more accessible. As an official Samsung reseller, it offers top-of-the-range products with advantageous payment solutions. This makes the brand an attractive choice for those seeking convenience without compromising on quality, positioning Minirate.ch as the ideal option for technology enthusiasts looking for flexibility.
The Activities Carried Out for Minirate.ch
For Minirate, we adopted a multi-channel strategy of multilingual SEO (German, French and Italian), Digital ADV on Google Ads and Meta Ads and CRO. Our objective was to boost digital presence across all channels and improve organic visibility in the competitive Swiss consumer electronics market, while also optimizing the e-commerce shopping experience.
10207
%
ROAS
With Digital ADV campaigns on Google Ads and Meta Ads, we achieved a return on advertising spend of over 10,000 %
+
35,5
%
increase in e-commerce conversion rate
Thanks to CRO activities, ADV and a multilingual SEO strategy based on targeted topics, we increased sales and optimised the shopping experience.
+
31
%
growth in unique purchases
The channel mix, ongoing SEO strategy and optimised ADV campaigns led to a year-on- year increase in unique purchases, testifying to the appeal of Minirate’s installment payment options.
SEO Consultancy for New E-commerce
In the redesign of the site, we provided SEO support to improve the product category structure, ensuring more intuitive navigation and enhancing the visibility of strategically positioned pages .
With the focus on increasing conversion rates, we provided technical support for the new layout of the category/product pages, new features (e.g. the revamped internal search, new filters) and Core Web Vitals metrics, and site page load speed.
Following the redirects of the various pages and website go-live, we carried out constant monitoring of the new website.
New Performance Max Campaigns on Google Ads
The technical upgrades of the new site also enabled the activation of Performance Max campaigns on Google Ads. These played a key role in the launch of the new Samsung Galaxy S24, leading to peaks in traffic and sales in the period immediately following its release. In addition, with the new Performance Max campaigns we gained deeper insights into the e-commerce catalogue’s penetration, allowing us to give visibility to all products, especially the latest additions, while maintaining a focus on the best sellers.
The Experience of Minirate
“Working with the SAY team has been a positive experience for the entire Minirate team. Operating in Switzerland with three different languages is quite a challenge, but thanks to the professionalism and expertise of the team, we managed to overcome it successfully. We saw and achieved major improvements in our SEO and ADV performance, which have led to significant growth for our e-commerce. The dedication and care of the people in the team were truly invaluable in achieving these results. We are very happy to continue this collaboration.”
Erika Borgonovo
Ecommerce Manager of Minirate.ch
Contact us
Get in touch with us to collaborate and create successful projects together.