SEO Audit
The technical analysis of your website
The reasons for SEO audit
What is the purpose of SEO audit? It’s simple: to highlight and correct the technical aspects that undermine SEO, CRO and UX and that, all other things being equal, would limit your website’s potential. This is a document that is useful both for search engines and for users.
For search engines
Search crawlers, although they continue to evolve more and more, need precise technical optimization to analyze, index and position website pages easily and quickly. Just think of the enormous amount of data they process every day and their resources, which are certainly not unlimited. Poor performance, generation of duplicate, incorrect or irrelevant URLs, and resource crawling issues represent just a few examples of lack of technical optimization of the site.
For users
One of the SEO’s tasks is to study what users expect to find on a page following an organic search. For this reason, usability and template design of individual pages play a fundamental role in drafting the technical document.
The audit contents
Each website is to be considered standalone: at SAY we know this well, which is why a technical analysis will never be the same as another, not even in the case of matching CMS platforms.
Generally speaking, we start from a standard, consisting of directives relating to:
- Meta tags (title, meta description, H1, H2, etc.)
- Layout for main page templates (e.g. homepage, category pages, product pages, etc.)
- URL management and site architecture
- Internal and external links
- Images (dimensions, weight and other attributes)
- Pagination (e.g. how category pages with many products are managed)
- Multilingual
- Domain and server management (multidomain, https protocol)
- Resource delivery (e.g. caching system)
- Redirects
- Proper error handling and status codes 4XX, 5XX, etc.
- Breadcrumbs
- Sitemap for search engines
- Loading performance (Core Web Vitals, pagespeed, page experience)
- Layout and UX guidelines
- Management of programming, markup and scripting languages (e.g. HTML, Javascript, etc.)
- Structured data
- and much more.
Although the technical document is primarily aimed at IT professionals (as you will have noticed from the terms used above), site By site is written in such a way as to be as accessible as possible to non-experts, in particular:
- Distinguishing between purely technical interventions and those that mainly concern the site layout and user experience.
- Assigning a specific priority to each point, in order to assess the effort that would bring the greatest benefits.
- Discussing the document in a constructive call between SEO specialists, IT and the client.
Why should you request an SEO audit?
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To assess the health of your website
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To identify issues and opportunities for improvement
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To align with SEO best practices / Google guidelines, which are constantly being updated
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To improve the browsing experience and user experience
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To increase visibility on search engines
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Because it is a fundamental step for any SEO project, not only in the event of traffic drops.
The project
Let our successes inspire you
Tell us your goal,
it will become our project