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Cortivo
Client
Cortivo
Industries
About Istituto Cortivo
Istituto Cortivo is a training centre offering courses of study programs with compulsory final apprenticeship in the field of social care and personal growth. It is based in Padua and lesson modules can also be attended online from all over Italy.
SAY and Istituto Cortivo, together
The Strategy for Istituto Cortivo
Together with Istituto Cortivo, we renewed the brand image and communication across all channels. The shared objective: to enhance the wide range of online courses in the field of social care, an increasingly crucial sector for the future, as the pandemic has shown us. Discover the services our marketing agency offers to businesses in Padua (and beyond).
+
35
%
of sessions on the site
From June to October 2021, the site recorded an increase in traffic
+
120
%
of action rate on social
There is an active community of alumni and new members on Facebook and Instagram.
+
92
%
of users on the site
SEO optimisation and microcopy work have made the pages perform well and be easy to navigate.
The Human Element at the Centre: the Logo
The logo is an interpretation of the quintessential Renaissance symbol: Da Vinci’s Vitruvian man. We have stylised it in line with the corporate colours of the brand: a visual synthesis of the “humanist” character of Istituto Cortivo, which teaches to place the individual at the centre.
The Concept for the TV Spot on La7
On the one hand, there are the people motivated to work in the social field, with their own ambitions and talents, on the other hand, there are those who need them: children to grow, elderly people to smile. How to bring them together? Through the professional training offered by Istituto Cortivo.
A Growing Project: SEO results
Contact us
Get in touch with us to collaborate and create successful projects together.