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Google penalty recovery

We restore your website’s ranking and authority

Have you noticed a sudden loss of traffic on your website? It could be the result of a penalty from Google! This is a direct consequence of practices that violate the guidelines established by the search engine. Understanding the reason behind a penalty is the first fundamental step to resolving it.

At SAY we provide you with a customized Google penalty recovery service. Our years of experience in the art of SEO allows us to tackle and resolve even the most complex cases, restoring the visibility and traffic of your website.

If you suspect that your site has been penalized and you want to recover your position in search results, SAY is the right partner for you!

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What is meant by Google penalty?

Google penalties are measures adopted by the search engine to maintain the quality and relevance of the results offered to users.

 

These actions aim to counteract practices that can compromise the search experience, such as deceptive or manipulative behaviors.

 

A penalty can vary from a simple reduction in online visibility to the complete removal of the site from Google’s search index.

What are the causes?

The violations that can trigger a penalty include:

 

  • Pages primarily designed for search engines, not for users
  • Deceptive or manipulative behaviors to improve positioning
  • Content duplication or use of black hat SEO techniques, such as cloaking or doorway pages.

 

These tactics, in addition to being ethically questionable, can lead to manual sanctions, i.e. penalties deliberately assigned by a Google team following a violation of the guidelines, or algorithmic ones. The latter are automatic adjustments, related to positioning in search results, often resulting from Google algorithm updates.

When an important algorithm update is released, this is defined as a Google Core Update.

What are Google Core Updates?

Google Core Updates, or major updates to Google’s algorithm, are significant changes that Google makes to its search algorithm to improve the overall user experience, providing more relevant, accurate and high-quality search results.

 

Unlike minor updates that happen almost every day, core updates have a broad impact and can significantly influence the ranking of a large number of web pages. These updates are usually global and affect all search results in all languages.

 

Core Updates aim to improve Google’s algorithm’s ability to evaluate content quality and the relevance of web pages in relation to search queries. A website might suddenly gain or lose visibility following these updates, which are designed to refine Google’s ability to evaluate content and web pages fairly and authoritatively.

Algorithmic penalty after Google Core Update: how to get out of it?

Google Core Updates are officially announced by Google, sometimes with advance notice before their release and with follow-up posts that provide additional information and advice for webmasters. These updates can take days or weeks to be fully implemented and to stabilize results.

 

If your site has been negatively affected by a core update, there is no fix or specific set of actions that guarantee ranking recovery. This is because the update does not punish sites, but rather content that does not meet the required quality standards.

 

For this reason, a fundamental aspect to invest resources in is improving website quality. Google recommends focusing on creating content that offers real value to users to recover from a post-update decline. Following SEO best practices  and Google’s guidelines for webmasters can help sites perform better during and after core updates.

Monitoring your website metrics such as traffic and ranking after a core update is essential to understand which areas might require attention.

How to avoid the penalties

  • Focus on content quality and originality

  • Ensure a good user experience

  • Avoid aggressive and highly manipulative off-page SEO techniques

  • Optimize the site for high-speed performance, including on mobile

Why trust SAY for penalty recovery?

  • Complete diagnosis

    We identify the nature and cause of the penalty, whether it is manual or algorithmic.

  • Customized strategy

    We develop an action plan to specifically resolve your site’s issues.

  • Implementation of corrections

    We apply the necessary modifications or provide support to developers for problem correction and site optimization.

  • Ongoing consultation

    We offer assistance throughout the entire recovery process and to prevent future penalties.

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