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SEO Reputation

We take care of your brand’s reputation in search engine results

People are increasingly searching for information on the internet and basing their purchases on reviews and news found on search engines.

 

If this content is damaging to your brand’s reputation, it is useful to use an effective SEO reputation service that can improve users’ perception of your company.

 

At SAY, we develop the best content strategy and search engine SERP cleaning to safeguard your business’s reputation.

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Why is it important to clean up Google’s SERP?

Do you want to remove negative results from Google’s SERP? The right to be forgotten is the right to be forgotten. In the digital age, it is often the case that outdated news items that are damaging to the reputation of an individual or company can be found online. When this happens, in certain cases it is possible to request and obtain the removal of prejudicial news items.

 

The term “right to be forgotten” originates from the famous ruling of the Court of Justice of the European Union C-131/12 of 2014, which gave rise to a huge number of requests for the removal of publications in various fields, the most common of which is the web. The importance of removing an article from both individual publications and search engines is considerable.

 

In fact, in order to improve their reputation on the web, many users and agencies that deal with web reputation simply ‘create’ positive news in such a way as to push ‘uncomfortable’ search results to subsequent pages, thus making negative content less visible. But this is only part of the job: the negative news continues to exist.

 

The SEO reputation service is a combination of positive content creation (when needed) and a genuine legal service, structured in such a way as to deal with the removal of articles, news items and web pages that are harmful and damaging to the dignity of others.

 

After removal, it will also be possible to de-index them from the main search engines.

 

Read our successful case studies and discover our SEO reputation campaigns.

How to remove negative content from Google

The right to be forgotten, thanks to recent legislative changes following the introduction of Article 17 of EU Regulation 2016/679 (known as GDPR), has been further strengthened by the inclusion of the right to erasure of personal data concerning a data subject when one of the grounds provided for by law applies, such as unlawful data processing or the data being inaccurate or unnecessary for the purposes for which it was processed.

 

The right to be forgotten, created to protect individuals, is now extending to the protection of legal entities, where, for example, a company’s reputation is damaged in a news article in a newspaper or online magazine, without there being a balance between the right to freedom of the press and respect for the honour of others.

 

This may occur in relation to the publication of news from many years ago, which is no longer of public interest and which solely damages the dignity of a subject (whether a natural or legal person) without the public, understood as readers, deriving any benefit or interest from it from a news perspective.

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Why trust SAY with your SEO reputation management?

As long as the news remains on the web, it will inevitably appear in the search results of every search engine used and, as we know, a single piece of negative news will catch the eye more than ten pieces of positive news.

 

Think of the damage that a company can suffer from the publication of potentially harmful articles relating to past events that are now closed, and perhaps in the meantime resolved through agreements between the parties or positive court rulings: the company will always be seen as one to “stay away from” because it is perceived as dishonest. The logic is the same as when making a purchase on the internet: if the seller has negative feedback, even if it is few in number but detailed and serious, the buyer will not proceed with the purchase even if there are thousands of positive reviews. They will look elsewhere.

 

And this is precisely the purpose of the SEO reputation service offered by our agency: delete pages or articles from the web, de-index them and thus make people “forget” news that is no longer relevant and no longer of interest to the public but unnecessarily damaging to reputation, whether personal dignity or corporate prestige, so that you can regain a reputation on the web based on current circumstances and not marked by the (few) blemishes of the past.

 

Since 2004, we have been managing SEO reputation projects through collaboration with the best lawyers in the field of web disputes on the subject of search engine results. We do this together with our clients with determination, competence, passion, reliability, method and organisation.

The projects

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Tell us your goal, it will become our project.

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