SAY INCONTRA: two free webinars on SEO & AI and Marketing Mix Modeling on June 3 and 5
Date
19 May 2025
When training is practical and accessible, it can really make a difference. With this belief in mind, we present SAY INCONTRA, a new format designed to offer training content to companies that want to deepen and improve their marketing and communication strategies, sharing the results of SAY’s teams’ ongoing research.
Each event, designed and run by our team of qualified, certified specialists with direct experience on real projects, aims to provide our followers with the tools and metrics they need to evaluate and measure the impact of their marketing and communication activities.
We kick off in June with two webinars dedicated to the pillars of digital marketing: SEO and Advertising.
SEO and AI: searches are changing, how to adapt to remain visible
📌 Tuesday, June 3, from 4:00 to 5:30 p.m.
New advanced language models, new search processes, new touchpoints between brands and users: Artificial Intelligence is revolutionizing the way SEO is done in 2025.
In this webinar, led by SAY’s SEO Director, Giacomo Callegari, you will have the opportunity to understand how to address the new challenges of online visibility in a constantly evolving, AI-driven environment.
Last Click or Reality? Marketing Mix Modeling (MMM)
📌 Thursday, June 5, from 4:00 To 5:30 p.m.
An approach that goes beyond false certainties and simplifications, offering a complete view of the effectiveness of your investments.
Alberto Narenti, ADV & Strategy Director at SAY, will guide us through the functioning, development, and advantages of Marketing Mix Modeling, to truly understand what works (and what doesn’t) in marketing strategies.
