SAY wins Mediastars award: recognition of our brand identity

Mediastars, the Italian Advertising Technical Award, has awarded SAY two Special Stars for Art Direction and Creative Design, placing our company’s brand on the highest podium of the event that, since 1996, has been promoting the work of communication professionals, recognizing the best advertising, marketing, and creative projects at the national level every year. 

SAY S.p.A. was born from the merger of two companies with complementary skills and a common vision, well established in the Italian landscape: site By site and YAK Agency. A company, rather than a brand, built on solid shared values, capable of integrating strategy, creativity, and technology in a multidisciplinary structure.

The corporate merger project also brought with it the challenge of branding the new entity. A journey that represents a story of transformation and synthesis: the integration of two visions, the definition of a clear positioning, the construction of a strong visual, verbal, and value-based identity, shared by a team of over 70 people between the Padua and Milan offices. An identity and strategic journey, the result of the collaborative and careful work of a team of professionals involved in every phase.

It is precisely this path that Mediastar has chosen to reward with two important awards, two Special Stars, in the field of Corporate Identity. Two special stars that certify excellence in the design of our brand and that take on particular value precisely because the jury is composed of prominent professionals and companies from our own sector.

The award is a clear confirmation of our new way of being an agency.

“This year’s Special Stars have a special flavor, and for this we thank the jury and Mediastars for this opportunity,” comments Anita Santalucia, Creative Director at SAY. “SAY’s identity is the result of months of hard work by the company’s strategic and creative team. From the very first brief, we knew it would be a challenging journey: synthesizing concepts, values, and ideas is always a complex task, but when the subject of discussion is ‘you,’ it takes on even greater significance. Thanks to my colleagues and the team.”

“This result is the fruit of a profound, collaborative effort involving the entire agency. From strategy to design, from content creation to tone of voice: every element of our new identity has been carefully crafted to convey the values that have always guided our work,” adds Marco Dalla Dea, Managing Partner of SAY S.p.A. “It is particularly exciting for us to see this work, which is so ‘ours’, recognised after years of being invited to this event for the results achieved with the communication projects developed together with our clients.”

Congratulations to the entire team:

Creative Direction: Anita Santalucia

Art Direction: Alvise Palma, Luca Zanette, Elena Corazza

Graphic Design: Chiara Peron, Iris Marinello e Francesco Scantamburlo

Photography: Anna Frison

Digital Processing: Caterina Bellotto e Luca Carbone

Copy: Francesca Tessarollo