SAY and Miele Professional Italia renew their partnership for 2025

At the heart of the partnership: SEO, email marketing, social media, and brand ambassador activities.

The collaboration between SAY and Miele Professional Italia continues and is renewed for another year, a relationship built on over ten years of shared work and strategic vision. The new annual assignment consolidates an integrated digital ecosystem that synergizes performance, content, and positioning. All existing services are confirmed, and the Brand Ambassador project is expanded.

The partnership includes SEO activities on the Miele Professional Italia website shop and blog, and a focus on emerging sectors, such as First Aid services (Fire Brigade, Law Enforcement, and Civil Protection).

At the same time, the Email Marketing consultancy activity has been confirmed in order to intercept the many different targets and sectors – specific to the Italian market – that Miele successfully serves thanks to the high level of customization it achieves with its products and consulting services. The company’s social media presence is managed through its official Facebook and LinkedIn channels, with consistent editorial programming aligned with the brand’s values and brand ambassador activities, for increasingly direct, authoritative, and integrated corporate storytelling.

All activities will be coordinated by SAY’s Performance and Creativity divisions, which will respectively oversee technical optimization, content production, social media management, editorial planning for Ambassadors, and cross-functional coordination of initiatives. A fluid and highly specialized organization that guarantees strategic consistency and operational continuity.

“Working with Miele Professional Italia for over ten years is a privilege and a responsibility. Together, we have built an integrated communication ecosystem that enhances every digital asset and strengthens relationships with various stakeholders. The renewed collaboration for 2025 confirms the solidity of this path, built on trust, a shared vision, and attention to detail, and demonstrates how communication can contribute in a concrete way to communicating the commitment and active role of companies in the contexts in which they operate,” comments Alberto Baracco, Managing Partner of SAY.