Auto e Moto d’Epoca: SAY designs the new digital experience for the international exhibition

The new website of Auto e Moto d’Epoca, the international exhibition dedicated to classic four- and two-wheel vehicles and one of Europe’s leading trade events for dealers, collectors and enthusiasts, is now online. The project was designed and developed by SAY.

With over 1,600 exhibitors, 235,000 sqm of exhibition space and 14 halls, the next edition of Auto e Moto d’Epoca will take place from 23 to 26 October 2025, ready to welcome an increasingly diverse and international audience.

The new website, offering a more coherent, accessible navigation fully aligned with the event’s identity and positioning, marks an important step forward in the exhibition’s communication strategy.

The interface was designed with a strong focus on usability, content clarity and simplified navigation paths. Developed in four languages and optimised for different target groups, the platform follows the principles of accessibility by design, ensuring an inclusive experience that also meets the latest standards in security and performance.

Particular attention has been devoted to the selection of images and multimedia content to enhance the exhibition’s visual storytelling. Content writing has been rethought to guide visitors through a tone of voice that is clear, informative and tailored to the concrete needs of both attendees and exhibitors.

“Designing the new website for such a historic and significant exhibition was an exciting challenge. We worked on design and architecture to highlight what makes Auto e Moto d’Epoca truly unique, translating the physical experience into a digital ecosystem that is accessible, simple and engaging,” explains Riccardo Coni, IT Project Manager.

“The new Auto e Moto d’Epoca website stems from an in-depth understanding of its context. We created navigation paths tailored to each target, relevant content, and an interface consistent with the identity of the exhibition. With this project, our partnership with Auto e Moto d’Epoca takes an important step forward: we provide more integrated consultancy, aligned with the exhibition’s growth and with the needs of an ever broader and more international audience,” comments Anita Santalucia, Creative Director.

“The agency’s team did an excellent job in developing our new website. The result fully reflects our identity and objectives, thanks to a consistent, attentive and professional collaboration. We are truly satisfied. A special thank you also for the journey we have shared over the years. It has been (and continues to be) a real pleasure working together,” states Mario Carlo Baccaglini, President of Intermeeting.