SAY renews its partnership with Ca’ Foscari University’s SBS Master’s programme and Verde Sport

SAY renews its long-standing partnership with Ca’ Foscari Challenge School’s SBS Master’s programme in Sports Business Strategies, becoming a media partner for the programme and committing to supporting its external communications with press office activities and dedicated content. This is a long-standing collaboration that has seen SAY involved in the programme’s activities for over ten years.

The 21st edition of the Master’s programme kicked off on 7 October 2025 at the La Ghirada – Città dello Sport campus in Treviso. Established in 2005 through a collaboration between Verde Sport (Benetton Group) and Ca’ Foscari University of Venice, the SBS Master’s programme trains dozens of young talents every year – with over 700 alumni to date – offering a unique mix of lectures, project work, international travel and internship opportunities with leading players in the sector.

The link between SAY and the SBS Master’s programme will also be strengthened by the contribution of several people from the company, some of whom are graduates of the programme themselves, who will share their experiences, case studies and best practices with the class of 2025-2026. 

“Our collaboration with the SBS Master’s programme is much more than a partnership: it is an opportunity to exchange ideas and share experiences with the younger generation and the world of sports business,” explains Marco Dalla Dea, Managing Partner of SAY. “Each edition is different, each class brings new stimuli, and that is why renewing our contribution every year is a gesture of continuity and, at the same time, evolution.”

“Over the years, our company has hired several students and alumni from the Master’s programme, people who have contributed to the growth of our company together with our team, which now numbers over seventy-five people between our offices in Padua and Milan. Together, we have participated in and contributed to the success of five different editions of the Olympic Games, as well as sharing many other moments of work behind the scenes of the world of sporting events with companies, federations, organisations, institutions and sponsors.”