Euromobil Group selects SAY to lead the digital communication of the Euromobil, Zalf and Désirée brands

Euromobil Group has selected SAY S.p.A. as its partner for the digital communication of the Euromobil, Zalf and Désirée brands, entrusting the agency with an integrated project encompassing Social Media Management and Digital Advertising.

Founded in 1972 in Falzè di Piave, in the province of Treviso, Euromobil Group is a leading player in the furniture sector, with 100% Made in Italy production and worldwide distribution. Over the years, the Group has built a system of complementary brands capable of covering the entire living space: from Euromobil kitchens, to Zalf’s living, sleeping and young living systems, through to Désirée’s sofas, armchairs and beds. This journey combines design excellence, manufacturing quality and a strong design-driven vision focused on space planning, developed through ongoing dialogue with architects and interior designers.

For more than forty years, art has played a central role in the Group’s growth path. Continuous engagement with the world of art and artists has opened the company to new cultural horizons and innovative perspectives, complementing those of industry. Within this context, the Group has supported over 680 exhibitions in Italy and abroad, hosted in some of the world’s most prestigious museums, including the Louvre Museum and the Musée d’Orsay.

The project entrusted to SAY involves the strategic and operational management of the digital presence of the three brands, with the objective of strengthening their online positioning by enhancing the distinctive characteristics of each brand, while maintaining overall consistency at Group level. Activities include the strategic management of the Instagram and Pinterest channels for Euromobil, Zalf and Désirée, the definition of editorial plans, copywriting in both Italian and English, and ongoing community management. This is complemented by the management of Euromobil Group’s corporate Facebook and LinkedIn channels, conceived as institutional and professional storytelling spaces aimed at both B2C audiences and B2B targets. The project also includes the development of digital advertising activities across major platforms, with campaigns focused on brand awareness and lead generation, supported by continuous monitoring, optimisation and reporting.

The project is grounded in the enhancement of Euromobil Group’s brand and content heritage, translating it into a structured and recognisable digital narrative capable of engaging diverse audiences and international markets, while respecting the identities, languages and positioning of each individual brand.

“We are proud that Euromobil Group has chosen SAY as its partner for this project,” comments Francesco Mason, Chief Commercial Officer at SAY. “This appointment strengthens our positioning in the furniture and design sector, which we have been actively working on for years through collaborations in Italy and abroad with some of the industry’s leading brands. It is a choice rooted in a shared set of values: a focus on quality, continuous research and development, a long-term vision, and the central role of design as a tool for creating value.”

SAY S.p.A. is a communication and marketing company with offices in Padua and Milan, employing over 70 professionals and organised into three integrated divisions, Creativity, Performance and Relations. This model brings together creativity, data and relationships to develop strategies focused on delivering concrete, measurable and long-lasting results, supporting brands in building coherent and sustainable growth over time.