Schüco International Italia renews its trust in SAY

SAY S.p.A. announces the renewal of its collaboration with Schüco International Italia, the Italian subsidiary of the German Schüco Group and a leading player in the Italian market for the development and distribution of high-quality aluminium systems for windows, doors and façades, used in residential and commercial buildings to ensure design, comfort, security and energy efficiency.

Schüco has been operating in Italy for over 45 years through a well-established network of partners, designers and investors, offering solutions aligned with the highest technological and sustainability standards.

SAY is a communication and marketing agency with offices in Padua and Milan, employing more than 70 professionals and structured into three integrated divisions – Creativity, Performance and Relations – bringing together creativity, data and relationships.

The renewed appointment concerns a structured project spanning multiple areas of digital communication and builds on the work carried out in previous years. The objective is to strengthen Schüco’s brand presence and consistency across digital channels, enhancing content, messaging and touchpoints in a coordinated way.

Specifically, SAY will support Schüco International Italia through an integrated range of services involving all three agency divisions.

The Creativity division will oversee content strategy and production, from the editorial management of social media channels to the creation of materials supporting digital campaigns, with particular focus on storytelling quality and brand tone of voice consistency.

The Performance division will manage digital advertising activities and the optimisation of online presence, including planning and management of campaigns across key digital platforms, SEO activities supporting the blog and informational content, as well as continuous performance monitoring. This data-driven approach is designed to enhance visibility, relevance and the ability to reach target users and generate qualified leads. The scope also includes technological support and compliance-related activities, such as landing page management, data flows and digital accessibility tools.

The Relations division will support the project through a consultancy and coordination approach, fostering integration across channels and ensuring ongoing alignment between strategy, content and communication objectives.

“We are proud to continue this collaboration with Schüco International Italia,” comments Alessia Tartaggia, Client Manager at SAY. “Over time, we have built a strong relationship based on continuous dialogue and shared values. Schüco represents excellence in its industry, with a strong focus on people, quality, innovation and sustainability – elements that we fully recognise in the way SAY approaches communication and client partnerships. This project reflects SAY’s mission: integrating diverse expertise to develop effective strategies grounded in data, creativity and relationships, and focused on delivering concrete, long-term results.”

“The consolidation of our communication activities responds to the need to strengthen Schüco International Italia’s communication in an increasingly coherent, effective and value-driven way,” states Caterina Luison, Communication Manager at Schüco International Italia. “We aim to clearly communicate what sets us apart – quality, innovation, sustainability and attention to people – by integrating languages, content and channels into a continuous strategic journey. This work represents an important step in our commitment to building a strategy capable of supporting the brand’s growth objectives and engaging transparently and meaningfully with all our stakeholders.”