Interno2 renews its trust in SAY for its 2025 digital strategy

Interno2 – a well-established and recognised player in the Triveneto property market – has chosen to rely on SAY to continue growing its digital presence. This collaboration has been ongoing for over five years and is now focused on two key areas: online advertising and email marketing.

Together with Interno2, SAY has developed a communication strategy that accompanies people. Since buying a home is never an immediate decision, time becomes a crucial factor in the purchasing process, which starts with initial online research and continues until the perfect home for one’s needs is found.

Digital advertising campaigns on Meta and Google target people who are actively looking for a home. The newsletter helps maintain an open dialogue with those who are still in the exploratory phase, offering useful content such as news about construction sites, updates on available properties, information on mortgages, home bonuses, bureaucratic procedures and energy classes.

“Supporting organisations such as Interno2 means bringing value where human relationships are central. Our consulting services are not limited to tools, but aim to strengthen the way the company presents itself, creates connections and builds trust over time,” explains Laura Cappellin, Client Manager.

“Thanks to the SAY team, we have been able to improve the quality of our digital presence and maintain an organic flow of information with our customers regarding new construction proposals. Maintaining a fluid and immediate interface is essential for us in order to provide timely information to customers looking for a home and to expand the range of people interested in our services. We appreciate SAY’s professionalism, quick response times and continuous training!” comments Francesco Marcon, Sales and Property Development Manager for Interno2.

This approach is made possible by the synergies between the departments of SAY – a marketing and communications agency with over 70 employees organised into three divisions – Creativity, Performance and Relations, in the Padua and Milan offices – which work in an integrated manner to define the best strategies and achieve results that can be seen, felt and measured.