“Communicating the Olympics”: free webinar with Maria Teresa Squillaci from Fondazione Milano Cortina 2026 on 2 December
Date
7 November 2025
With less than 100 days to go until the start of the Milan Cortina 2026 Olympics, SAY S.p.A. is organising a new edition of SAY INCONTRA – the free webinar series on marketing and communication for companies, institutions and organisations – dedicated to the mega event that will put our country in the international spotlight starting next February.
On 2 December, at 4 p.m., Maria Teresa Squillaci, Head of Media Relations and Digital Communication at Fondazione Milano Cortina 2026, will be a guest at the webinar “SAY INCONTRA: Communicating the Olympics”, sharing with participants the event’s figures, her experience, and her vision on the media relations and digital communications strategies that guide the communication of a global event.
Joining her in a discussion moderated by Enrico Beda, PR Director and journalist at SAY, will be Marco Dalla Dea, professional journalist and Managing Partner at SAY, who was previously communications manager and media director for the last five editions of the Summer Olympics.
The meeting will discuss strategic planning, crisis management, institutional storytelling and digital communication applied to major events. An opportunity rich in practical insights into the sports industry, to understand how to build, protect and enhance a brand’s reputation, even in the most complex contexts.
📌 Monday, 2 December, from 4:00 p.m. to 5:30 p.m.
An open lecture from the Master’s in Sport Business Strategies
The webinar is being held in collaboration with an academic partner of excellence: the SBS Master’s Degree in Sports Business Strategies organised by Verde Sport in collaboration with Ca’ Foscari University, alongside SAY for this event.
A unique opportunity for companies, professionals and students to explore the tools, approaches and insights essential for communicating major events effectively, learning how to plan strategies, manage communication and enhance a brand in complex contexts such as the Olympics.
