SAY ranks in the top 3% of agencies in Italy: we are a Google Premier Partner 2026

SAY ranks in the top 3% of Google Partners agencies in Italy, achieving Premier Partner status for 2026, a recognition that rewards performance, expertise and excellence in account management, but above all reflects a journey built over time through method and strategic vision.

More than a milestone, the badge represents the natural outcome of an approach focused on decision quality and the robustness of results. At SAY, we do not work to chase rankings or certifications; we work to continuously raise the standard of what we deliver.

Premier Partner status is awarded by Google to agencies demonstrating the strongest performance within their country, based on client growth, certified team expertise, operational excellence and the ability to generate results in a structured, scalable way. It is not simply about media spend volumes, but about approach, consistency and tangible impact.

In recent years, the media landscape has changed dramatically: automation and artificial intelligence have transformed platforms and increased decision-making complexity. For this reason, SAY has evolved its model by integrating AI, incrementality analysis and Marketing Mix Modelling into its strategic processes, with the objective of understanding not only what works, but why it works.

Our approach goes beyond campaign optimisation. It analyses the overall value-generation system, measures the marginal impact of each channel, identifies saturation points and distinguishes incremental growth from attributed growth. In an ecosystem increasingly driven by algorithms, competitive advantage lies not only in using platforms effectively, but in strategically steering them.

“Ranking in the top 3% of Google Partner agencies in Italy is an important recognition, but we have never worked to obtain a badge – we have always worked for quality, method and real value for our clients,” says Alberto Narenti, ADV & Strategy Director at SAY. “If this journey also leads to official recognition, we are proud of it. The real satisfaction lies in seeing results grow in a structural way and in generating measurable, long-term value.”

With more than seventy professionals across its offices in Padua and Milan – organised into the Creativity, Relations and Performance divisions – SAY S.p.A. has always invested in continuous training and has embarked on a structured implementation of AI solutions, both within internal workflows and across its client offering, with the aim of enhancing the quality and efficiency of the solutions delivered.

“We do this while maintaining a strong sense of responsibility towards those who entrust SAY with their business objectives,” Narenti continues. “It is a process of continuous improvement and knowledge sharing, aligned with our mission to guide our clients through the complex world of communication and marketing, where tools and channels – particularly digital ones – are evolving at an ever-increasing pace.”