Tigotà appoints SAY to produce the Amatì magazine

Gottardo S.p.A., a leading Italian retailer specialising in homecare, personal care, and beauty products, renews its partnership with SAY S.p.A. for the end-to-end production of Amatì, the brand’s registered free-press magazine.

The collaboration, initiated in 2019 following a creative pitch won by the agency, continues into 2025, reaffirming the strength and consistency of the editorial platform dedicated to the Tigotà brand universe, a benchmark for consumers who value self-care and home wellbeing. The brand currently counts over 750 stores across Italy and Switzerland, supported by a community of more than 6,000 employees.

Amatì conveys the values, lifestyle and brand positioning of Tigotà through a curated editorial mix spanning beauty, interior design, travel, wellness, sport and leisure. Each issue is developed from an overarching editorial concept defined through close collaboration between Gottardo S.p.A.’s in-house team and SAY, which oversees the magazine’s full production workflow: content ideation, creative direction, editorial direction, layout and graphic design, as well as copywriting and feature development.

“Amatì is a flagship editorial project for us, one that fully leverages our expertise in content design, brand storytelling, and creative direction, as well as our long-standing experience in editorial and journalistic production,” says Marco Dalla Dea, Partner at SAY and Editor-in-Chief of the magazine. “We are pleased to continue working alongside Gottardo S.p.A., delivering high-quality content tailored to readers and to the Tigotà community.”

“Over the years, we have built strong expertise in brand communication, branded journalism and the production of corporate publications for companies, institutions and associations,” adds Enrico Beda, PR Director at SAY. “Together with our clients, we develop high-quality editorial products with a clear editorial line and content conceived, written and designed in full compliance with professional journalistic standards.”

“We are delighted to renew our collaboration with SAY S.p.A. for the production of our magazine Amatì, an editorial project that reflects our commitment to Tigotà customers by sharing meaningful insights, articles and added-value content aligned with our mission and vision,” explains Marco Scattolin, Marketing Manager at Tigotà. “Everyone enjoys taking care of themselves and their home: our goal is to enthusiastically fulfil this need, offering a distinctive and rewarding experience, even when it comes to an editorial product.”

With offices in Padua and Milan, SAY is a multidisciplinary communication and marketing agency employing over 75 professionals across three interconnected business areas, Creativity, Performance and Relations, united by a single mission: to make communication more effective, measurable and value-generating.