Tigotà entrusts SAY with the organisation of the third edition of the Tigotà Spring Run

Padua, 24 October 2025 – Following the success of the first two editions, Gottardo S.p.A. has once again entrusted SAY S.p.A. with the organisation of the Tigotà Spring Run, a non-competitive race that combines sport, fun and solidarity.

The event, now in its third edition, will be held in spring 2026 (location and dates are yet to be announced) and confirms the collaboration between SAY and Gottardo S.p.A., which is being renewed with the aim of making the event increasingly participatory and inclusive. As in previous editions, the Tigotà Spring Run will maintain its entirely charitable purpose, supporting a local solidarity project – the recipient charity will be announced in the coming weeks. The formula of previous editions has also been confirmed: the entire participation fee will be donated to charity, without any deductions.

SAY will oversee the design, implementation and management of the event at every stage: from developing the creative concept to producing communication outputs, coordinating PR and media relations activities, producing materials and providing organisational support on the ground.

“The Tigotà Spring Run is a project that represents and tells our story, because it brings together our three worlds, Creativity, Performance and Relations, in a single experience where we can express our skills and passions,” comments Enrico Beda, PR Director at SAY. “We are proud to once again accompany Tigotà in an initiative that promotes positive values and gives back to the community by involving the company, institutions and citizens.”

“Designing Spring Run means creating an immersive and engaging experience for all participants, with particular attention to visual details and brand identity,” adds Anita Santalucia, Creative Director at SAY. “Each edition allows us to make our corporate vision more and more real: we believe in more ethical, respectful and sincere communication, capable of creating better and more effective synergies. Just like in this case, with a Tigotà-branded event that brings thousands of people to the streets to run for a good cause.”

“We are proud to be working on the third edition of the Tigotà Spring Run, thanks also to the support of SAY,” says Marco Scattolin, Marketing Manager at Tigotà. “This non-competitive race, which in previous editions has raised over €20,000 in support of the Sant’Orsola Foundation, is a charity event that speaks to our company’s commitment and our closeness to people and communities. Tigotà believes in the value of belonging, which means feeling part of a whole, identifying with something that goes beyond the individual and becomes part of our identity. Our commitment is to share the company’s goals, culture and values with the whole community, making a concrete contribution to doing good.”

With over 750 stores in Italy and Switzerland and a community of over 6,000 employees, Tigotà is the go-to place for those who love to take care of themselves and their homes.

SAY, based in Padua and Milan, is a multidisciplinary communications and marketing company with over 70 employees, which has been implementing integrated projects for brands, companies and organisations in Italy and abroad for twenty years.