Qualitative Data, AI, and Content: Aurora Zotto at Social Media Strategies 2025

How do you transform user conversations into messages that truly resonate? Discover the answer on Wednesday, 3 December, during Aurora Zotto’s talk on message mining, message testing, and the use of AI for social media. Aurora is a Senior SEO & Digital Analytics Specialist at SAY, speaking at Social Media Strategies, Italy’s leading event that brings together brands, creators, social media managers, and digital agencies.

For another year, this premier Italian event has included a SAY-led session, recognising the value of our expertise and our data-driven, results-oriented approach.

In her speech, Aurora will highlight how users’ real language can become a rich source of insights to test messaging, identify key patterns, and uncover genuine value drivers. She will demonstrate how integrating AI-powered processes can make this approach faster, more accurate, and, importantly, scalable, enabling the design of strategic content that is measurable in its communicative impact.

This session is tailored for those who want to create more effective, coherent messages, moving beyond intuition and relying on solid evidence, perfectly aligned with SAY’s mission, focused on results you can see, feel, and, above all, measure.

A daily commitment for SAY’s marketing and communication team of over 70 professionals, organised across three divisions, Creativity, Relations, and Performance, with offices in Padua and Milan.

Discover the full programme and book your place at social-media-strategies.it