SAY at the Google Agency AI Summit: innovation and certified expertise

On Thursday 11 September, SAY took part in the Google Agency AI Summit, an invite-only training event organised by Google Italy at its Isola headquarters in Milan.

The day provided an in-depth exploration of opportunities and solutions linked to Artificial Intelligence, offering a valuable occasion to exchange ideas, access exclusive insights, and discover previews of upcoming technologies and trends.

The programme featured the direct involvement of the Google team, who shared tools and expertise designed to help agencies support the growth of their clients. Among the most relevant topics were the new AI implementations within Google campaigns, developed to enhance performance forecasting and optimise results. These innovations make digital marketing investments even more effective for businesses, thanks to solutions capable of generating measurable and long-lasting impact.

For SAY, the event was not only a technical and strategic update, but also an opportunity to strengthen ties with a global digital innovation leader, with whom our agency has partnered for years.

Representing SAY was Viola Zaffuto, Sales Account, who experienced the event first-hand and brought back valuable ideas and insights to enrich our offer.

“The Google Agency AI Summit was an important moment of growth. Having the opportunity to engage directly with Google experts provides us with an insightful perspective on how AI solutions can be concretely adopted and implemented within companies and organisations, integrating into and innovating existing workflows,” explains Zaffuto.

Francesco Mason, Chief Commercial Officer of SAY S.p.A., adds:

“Continuous training, certified expertise, and direct engagement with the industry’s key players are a constant commitment for our company. Having access to this kind of event and training as a certified partner agency allows us to deliver the most effective and efficient solutions on the market. By strengthening our consultative role, we aim to make our mission increasingly tangible: guiding our Clients through the complex world of marketing and communication to achieve results that can be seen, felt, and measured.”