SAY and Bloomest: New B2B E-Commerce Platforms Go Live for the Miele-Powered Brand

SAY S.p.A. announces the go-live of the new B2B e-commerce portals developed for Bloomest, the leading self-service laundry franchise brand of the Miele Group.

This milestone reinforces an ongoing strategic partnership spanning over 10 years, during which SAY has supported Bloomest end-to-end through a broad spectrum of integrated services: from CRM system synchronisation to specialist IT support, from SEO strategies and Social Media Management across key platforms, through to campaign creative concepts, photoshoot and video production management, and digital Digital Advertising.

The web overhaul project involved developing two distinct B2B e-commerce environments built on WordPress and WooCommerce architecture. Featuring a complete visual redesign, they deliver a modern, dynamic user interface and experience (UI/UX) aligned seamlessly with Bloomest’s brand identity.

The new portals have been engineered to meet the specific operational and commercial demands of the network’s B2B model:

• Restricted profile access and management: High degree of sales logic customisation, with purchasing functionality restricted to approved, fully profiled customer accounts;
• “Seamless” user migration: Data import and synchronisation from legacy platforms, ensuring business continuity and a smooth transition without operational downtime for existing registered customers;
• Localisation and AI-assisted workflows: Multilingual content delivery (Italian, Spanish, German, French, and Portuguese). Integration with Artificial Intelligence tools enabled the optimisation and automation of content field entries and system string translations via WPML;
• Dynamic shopping cart and advanced discount logic: Implementation of an integrated mini-cart and a dynamic cart system capable of real-time price recalculation. The system displays progress towards tailored discount thresholds and powers a complex promotional engine (volume discounts, user-specific price lists and custom pricing, profile-based commercial terms, and payment method-dependent incentives);
• ERP integration: Direct, bi-directional synchronisation between the e-commerce infrastructure and the internal order management system, delivering streamlined operational workflows with zero inventory or invoicing discrepancies.

This long-standing partnership reflects SAY’s core philosophy. As a marketing and communication agency headquartered in Padua and Milan with a team of over 70 professionals, SAY operates across three divisions: Creativity, Performance (which houses IT solutions and services), and Relations. The agency crafts integrated strategies that fuse creativity, data, and relationships to drive growth for brands and organisations, maintaining a steadfast focus on value creation and long-term, measurable results.

“Over more than ten years of working together, SAY has guided Bloomest through a journey of continuous evolution, growing alongside us and developing an increasingly deep understanding of our business. The new B2B e-commerce platform is another key milestone in this journey, born out of their ability to translate our operational and commercial requirements into tangible solutions. Today, SAY is far more than a vendor to us: they are a trusted partner with whom we share a long-term vision.” Simone Ramadori, CEO of Bloomest

“Together with Bloomest, we have built a lasting partnership founded on trust, open dialogue, and shared objectives. It is this common foundation that enables us to support the brand’s evolution, leveraging cross-disciplinary expertise to deliver tangible, long-term measurable value.” Alberto Baracco, Managing Partner at SAY