The Municipality of Abano Terme appoints SAY for the communication project with ambassador Sofia Goggia

The Municipality of Abano Terme has selected SAY to manage the communication of the project featuring Sofia Goggia as ambassador for the spa town and the Euganean Hills. The collaboration will run for over a year and involves an integrated approach across all three of the agency’s divisions: Creativity, Performance and Relations.

SAY is responsible for the strategic direction and coordination of the communication strategy, with the objective of enhancing the positioning of Abano Terme and the Euganean Hills as a tourist destination through the voice and energy of one of Italy’s most iconic athletes.

The collaboration includes a programme of on-site meetings and events during Sofia Goggia’s stays in Abano Terme, as well as the organisation of dedicated press tours for Italian journalists. SAY also oversees press office and media relations activities at both local and national level, along with editorial partnerships connected to the project.

A key element of the communication campaign is the content production led by SAY’s Creativity department: from the development of the visual concept and event materials to video and photographic storytelling that highlights the relationship between Sofia Goggia and Abano Terme. This is complemented by social media strategy and consultancy for the Municipality of Abano Terme’s Facebook and Instagram profiles.

Finally, with regard to Digital Advertising activities, SAY provides strategic consultancy and campaign management across Google Ads, Meta Ads, YouTube and Spotify, with the aim of increasing the visibility of Abano Terme and reaching new audiences interested in the excellence the destination has to offer.

“For an ambitious project such as that of the Municipality of Abano Terme, we deploy all our expertise to best enhance the value of the spa destination,” explains Chiara Ferrante, Client Manager at SAY. “Our challenge is to build an integrated strategy capable of combining digital campaigns, high-quality content and media relations, turning the collaboration with Sofia Goggia into an opportunity to position Abano Terme and the Euganean Hills as an ideal destination to regenerate both body and mind.”

To find out more about the area, experiences and tourism offerings of Abano Terme and the Euganean Hills, visit the official website: https://www.experienceabanomontegrotto.com/it

For further information and enquiries
Municipality of Abano Terme
cultura@abanoterme.net
Contacts: Rossella Menin, Graziano Cosner