Tigotà Spring Run: €11,000 Donated. SAY Supports the Event.

Once again this year, SAY contributed to the organization of the Tigotà Spring Run, the charity run supporting the Fondazione Sant’Orsola, now in its second edition.

The non-competitive event, promoted by Tigotà and sponsored by the Municipality of Bologna, took place on Sunday, April 13, in the city of Bologna. It drew over a thousand participants, young people, children, families, and seniors, who ran six kilometers in a morning of sport and solidarity.

Backed by two decades of experience in event activation, SAY supported Tigotà, a client of the agency, throughout all phases of the event’s planning and execution: from handling bureaucratic procedures and route planning, to on-site management by a team of professionals from the agency. SAY also oversaw the creative direction, produced all communication materials, managed press relations, and created original content for the event.

Despite the rain, the run was a great success. The more than 1,000 runners who showed up early in the morning made it possible to donate €11,000 to Fondazione Sant’Orsola. All registration fees were in fact donated entirely to the charity, thanks to Tigotà, which covered the full cost of organizing the event.

The morning of fun and charity kicked off at 8:30 a.m. with entertainment, music, and stage activities at the Tigotà Spring Run, held in Bologna’s Giardini Margherita. Participants got energized and warmed up together with Radio Bruno, the event’s media partner.

“Thanks to Tigotà and the Municipality of Bologna for this wonderful day. Last year, thanks to this run, we received a vital push to complete the new Women’s Oncology Day Hospital in Bologna, which will be inaugurated in the coming months,” said Stefano Vezzani,

Director of Fondazione Policlinico Sant’Orsola Onlus, speaking from the stage. “This year’s donation will be used to furnish the new spaces, helping patients undergo treatment in a setting that is beautiful, welcoming, and natural—helping them feel at home during such a delicate time in their lives.”

“We are proud to have brought this event back to Bologna and thrilled with such an enthusiastic turnout,” said Marco Scattolin, Head of Marketing at Tigotà. “Our mission is to help people take care of themselves and their homes. With this charity run, we wanted to support those who dedicate their lives to caring for others. It’s a small drop in an ocean of solidarity.”

Among the runners who completed the full 6-kilometer route was Roberta Li Calzi, Bologna’s City Councillor for Sport, representing the event’s official sponsor:

“This event is a beautiful idea by Tigotà that has become reality. Last year, we planted a seed of solidarity that has now bloomed thanks to the participation of more than a thousand people who came together to support this project. Bologna continues to be a city of sport and solidarity.”

“Helping our clients build meaningful relationships with local communities, target audiences, and stakeholders is a core part of our company mission,” said SAY’s Managing Partners Nicola Bruno, Alberto Baracco, Giovanni Cecolin, and Marco Dalla Dea. “Being able to contribute to such an important social cause promoted by Tigotà is a great source of pride for us and for our entire team.”