Training and innovation: SAY’s ADV team meets Channable

At the Padua office, SAY’s ADV team took part in a training day dedicated to learning more about Channable, a leading platform for managing product feeds for e-commerce campaigns. The session was led by Valeria Cipolletti, the platform’s representative, who guided the team through a technical and strategic update on the advanced use of the tool.

The day was an opportunity to strengthen operational skills on the tool, but also to confirm SAY’s ongoing commitment to training its teams and adopting innovative solutions. In-depth knowledge of market software, combined with the ability to apply it in specific contexts, is a key element of our consulting approach.

“Using tools such as Channable allows us to offer even more efficient solutions to our customers and to work with a logic of continuous optimisation. Training is not just a chance to update our knowledge, but a strategic lever for growth as a team and as a valuable partner,” comments Edoardo Vella, ADV & Strategy Manager.

Training, updating and experimenting with high-value tools is part of a broader strategy for SAY: every week, time is dedicated to studying industry news in order to acquire new certifications, such as Google Partner, Meta Business Partner and Microsoft Advertising Certified Professional. By guaranteeing preparation and professionalism, SAY offers its clients concrete, scalable solutions that are aligned with developments in digital marketing.