SAY at Impact 2025, with Aurora Zotto and the success story of a designer furniture e-commerce business
Date
6 October 2025
On Thursday 16 and Friday 17 October, Padua will host Impact, an event that brings together professionals and companies to explore the new frontiers of digital technology, marketing and innovation.
Among the speakers at this first edition will be Aurora Zotto, Senior SEO & Digital Analytics Specialist at SAY, with “Multichannel strategy for the growth of designer furniture e-commerce”, a speech that will recount the digital evolution of progettosedia.com, an e-commerce site specialising in designer furniture, through a journey made up of data, creativity and the integration of different channels.
An example of how multi-channel and multi-target strategies can lead to concrete results, amid the challenges, solutions and opportunities of an increasingly competitive market such as that of designer furniture.
It will be the perfect opportunity to understand how an integrated approach can accelerate the growth of an online brand, leveraging:
- the centrality of data to guide decisions,
- creativity in communication to intercept different targets,
- the synergistic use of digital channels to create a coherent and high-performing ecosystem.
An approach that reflects SAY’s philosophy: combining strategy, innovation and collaboration to build sustainable growth paths for clients.
See you on Friday, 17 October at 4 p.m.!
For more information:
