E-Commerce, AI, and Data-Driven Campaigns: SAY at Channable’s Agency Partner Day

SAY was invited to attend Channable’s Agency Partner Day 2026 (Utrecht, Netherlands, 18–19 March), an exclusive event gathering Europe’s top marketing agencies.

During the event – organised by Channable, a leading product feed management platform for e-commerce campaigns – we discussed the latest technological updates in digital commerce, process innovations, and cutting-edge solutions in AI automation and data-driven campaigns.

In today’s e-commerce landscape, having an excellent product and great ad campaigns is no longer enough. What truly sets a high-performing online business apart from one that fails to reach its full potential is the technological infrastructure driving its digital advertising.

Being invited to an exclusive meeting reserved for top partners is not only a source of pride for our agency; it is, above all, a guarantee for the brands that choose us. These events grant us early access to technological roadmaps, allowing us to benchmark with top European players and bring advertising automation solutions to Italy before the wider market – and our clients’ competitors- have even adopted them.

At SAY, we don’t just run campaigns; true to our corporate mission, we guide our clients through the complex world of digital marketing via ongoing R&D and strategic partnerships with industry leaders. This is why we dedicate over 2,000 hours a year to training: staying at the forefront of technological innovation is essential to delivering concrete, measurable revenue growth for our clients at year-end.

In the e-commerce space, this translates into building robust sales ecosystems through advanced feed management technology. As a result, we can dedicate more time to strategic vision, data analysis, and business expansion – unlocking the full potential of our clients and their digital properties.

“Our presence at Agency Partner Day 2026, and more broadly at the world’s leading industry events, ensures we remain a step ahead on the frontier of innovation”, explains Edoardo Vella, ADV & Strategy Manager at SAY. “This isn’t just theory: we are ready to implement e-commerce strategies and technologies right away that most players won’t adopt for another year or more, building a real, immediate, and measurable competitive advantage for our clients.”